Extenteam is currently looking for a Remote Marketing Assistant to join our growing organization and undertake the following tasks:
You’ll be the person behind the scenes, crafting social media posts that spark excitement, designing emails that inspire action, and keeping our website fresh and engaging. You’ll dive into performance data to see what’s working, brainstorm new ideas to make us stand out, and stay ahead of the latest trends to keep things fresh. At the heart of it all, you’ll be a storyteller, helping us build connections with franchisees, property owners, travelers, and partners alike. If you’re creative, organized, and ready to make an impact, this is the role for you!
Key Responsibilities:
Social Media Management:
- Create, schedule, and publish engaging posts across platforms like Facebook, Instagram, LinkedIn, and TikTok.
- Monitor and respond to comments and messages to foster community engagement.
- Track performance metrics and suggest improvements.
Email Marketing:
- Assist our email marketing vendor in preparing and sending email campaigns to promote vacation homes, owner propositions and franchise opportunities, plus special offers.
- Maintain and grow email subscriber lists.
- Analyze open rates, click-through rates, and conversions to optimize email performance.
Website Maintenance:
- Update and refresh website content, including blogs, and promotional pages.
- Collaborate with the team to ensure the website aligns with brand standards and goals.
- Assist in tracking website analytics to inform content strategy.
Content Creation:
- Write compelling copy for blogs, social posts, ads, and emails that reflect the company’s voice and appeal to target audiences.
- Collaborate with the designer to create visual content using tools like Canva or Adobe Creative Suite.
- Support video creation efforts for marketing campaigns.
Campaign Support:
- Collaborate with the marketing team to plan and execute digital campaigns.
- Track campaign performance and prepare reports.
- Conduct market research to identify trends and opportunities.
Analytics and Reporting:
- Monitor key performance indicators (KPIs) such as engagement, lead generation, and conversions.
- Compile insights to help the team refine strategies.
- Stay updated on competitor activity and industry trends.
Collaboration and Communication:
- Work closely with the owner growth team, franchise team, the local destination managers and external vendors to ensure cohesive marketing efforts.
- Coordinate with the design and sales teams for cross-functional initiatives.
Stay Current on Digital Trends:
- Research and recommend new tools, platforms, and strategies to enhance digital marketing efforts.
- Experiment with emerging formats like influencer partnerships or interactive content.
Support Events and Promotions:
- Assist in preparing and promoting events, like franchise discovery sessions or partner meetups.
Administrative Tasks:
- Organize marketing assets, maintain calendars, and prepare presentations as needed.
- Manage digital marketing tools and subscriptions to ensure smooth operations.
Foundational Requirements:
- Excellent written and verbal English skills.
- Strong organizational skills with the ability to multitask and prioritize workload.
- Ability to work independently in a remote work environment.
- Attention to detail and commitment to providing exceptional service.
- Possess critical thinking and problem-solving skills.
- Ability to learn new software quickly and efficiently.
- Willingness to ask questions when unclear about a task or process.
Nice To Have:
- Bilingual English/Spanish.
- Hospitality / Vacation rental industry experience, working with Hotels VRBO, AirBnB, etc.
TECHNICAL REQUIREMENTS:
- Internet speed minimum 30mbps
- i5 8th Gen or higher
- Windows 10 / MacOS Catalina or higher
- Minimum of 8 GB RAM
- Private and quiet dedicated home office area (no roosters, dogs, children's noises in the background)
- Back-ups in case of power or internet provider interruptions
- Good headset and webcam (preferably noise-canceling headset)