Growth Marketing Leader

About Us:
We’re Extenteam, a dynamic company revolutionizing the short term vacation rental industry. Our proven business model has generated consistent revenue, and we are now transitioning from a professional services model to a scalable subscription-based approach. 

As a scaling stage startup, we aim to grow our Monthly Recurring Revenue (MRR) to double our revenue by January 2026.

Extenteam is on a mission to streamline and support vacation rental businesses by providing top-notch solutions, including guest communication and property management support.

Role Overview:
As a Growth Marketing Leader, you will be responsible for designing and executing growth strategies that enable us to scale from our current customer base to 1,000 customers and beyond. You’ll be hands-on in identifying acquisition channels, optimizing conversion rates, and developing retention programs. This role is ideal for someone with experience in a scaling-stage startup who thrives in a fast-paced environment and knows how to scale with agility.

RESPONSIBILITIES:

Customer Acquisition and Onboarding:

• Develop and execute customer acquisition strategies to drive new leads and signups.
• Work across channels (paid, organic, social, content, partnerships) to maximize reach and minimize cost per acquisition.
• Build effective onboarding flows to ensure a smooth start for new customers.

Growth Experiments:

• Run data-driven growth experiments, A/B tests, and optimizations across the customer journey.
• Implement and iterate on user acquisition, activation, and retention initiatives.
• Define, track, and measure key performance metrics (e.g., conversion rates, LTV, CAC, churn).

Conversion Optimization:

• Design / provide guidance on landing pages, emails, and in-product experiences to optimize lead-to-customer conversion rates.
• Collaborate with the product team to optimize the website, product features, and customer journey for higher engagement.

Retention and Upsell:

• Design retention programs and campaigns to increase customer lifetime value.
• Identify upsell opportunities and create campaigns to encourage customers to increase engagement.

Data Analysis and Reporting:

• Use analytics tools to track, measure, and report on the effectiveness of growth initiatives.
• Extract insights to inform strategy and continuous improvement.

• Analytical and Data-Driven Mindset: Strong quantitative skills with experience in utilizing data to make decisions from various sources. Hubspot, Google Analytics, Mixpanel and making data driven decisions is what we need..
• Marketing Automation: Familiarity with tools like HubSpot, Segment, or similar CRM/marketing automation platforms.
• Customer Acquisition Skills: Experience with paid ads (Google, Facebook, LinkedIn), SEO, content marketing, and social media growth tactics.
• Experimentation: Ability to rapidly design and test growth experiments, track success metrics, and iterate.
• Creativity: Innovative, adaptable thinker who can identify and capitalize on unique growth opportunities.

Ideally, You Have:

• Familiarity with pricing strategies, especially subscription-based SaaS models.
• Knowledge of or experience in implementing viral/referral loops.
• Being able to use sql databases and structured data to make decisions.
• Experience at a company with $7.5M-$15M ARR that scaled to $15M-$30M ARR is highly desirable.

Salary: Competitive base salary + performance based bonuses

We are open to applicants in Europe, Latam and Canada

This is an internal position working directly with our operations and not through external clients

• Impact: Join a team at a pivotal moment of growth where you’ll have a direct influence on our success.
• Flexibility: Remote work options.
• Growth Opportunities: Be part of a fast-growing startup with opportunities for career advancement and skill development.